I never believed TV advertising could really push direct sales (not sure why i thought that as all companies do it, but then again they do it as they dont know what else to do!!) anyway the appearance of MouthOff™ on Something for the weekend when it launched caused a spike of 1600 x 59p sales. If only we had acted on this and supported it with adds, and other marketing we could have taken MouthOff™ all the way.